I will be marketing myself as a profit first coach. I will help small business owners with $500,000 – $2,500,000 in revenue better handle their cash flow and focus on building profit into their business. These people are stressed and they struggle with money management. I will tell them that creating profit is not done by more time and energy but in removing what’s not profitable and carving out time to do what they hate which is to look at the numbers.

Is this a good group to connect with? Is this a good way to connect with them?

2 replies
  1. Penelope Trunk
    Penelope Trunk says:

    Your target market is good; it’s are small enough that they don’t have a finance team, and they are large enough that they have money to pay a coach.

    But I’m not sure about your marketing tactic. You need to market yourself as someone who solves a problem people think they have.

    It’s like marketing to girls who are anorexic. They need to eat. But they don’t want to eat. They like how things are going.

    The same is true with small business owners who have bad cash management (which I think is most). They like feeling as if there is more cash than there is. And the only way to have that delusion is to be sort of out of touch with what’s going on with the cash.

    If you want to get to a girl who needs to eat, market yourself as someone who can help her get her parents to leave her alone.

    If you want to get a small business owner who needs better cash flow management, market yourself as someone who can solve a problem they care about.

    Good luck!
    Penelope

    Reply
  2. jessica
    jessica says:

    Market yourself as someone who will help them clean up their biz finances to sell their biz.

    Most people in this category have a personal finance problem, not a biz finance problem (they mix them).

    Reply

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