I’m writing an article for Real Simple magazine. Can you send me a few points about how to use social media to network more effectively?

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1 reply
  1. Penelope Trunk
    Penelope Trunk says:

    Twitter is for finding people who would be good for you to meet. It’s easy to search for people by interest, location, skill set, etc. Twitter is not a good place to have a real conversation.

    Targeted communities such as MetaFilter for intellectual banter, or Brazen Careerist for job hunting info, are great places to have real conversations with people who will matter to you. Find people on Twitter and then search for them again on a more deeply seeded community in order to connect with them.

    LInkedIn is a way to showcase a network, not build a network. Because LinkedIn is not about conversations. Focus on conversation.

    If you can get up the nerve (and self-discipline) to write your own blog, that is networking gold: Your blog defines you in your best light and attracts people specifically intersted in your ideas —
    the perfect storm for a great netwroking adventure.

    Sidenote: You can see how Real Simple used this answer in the Sept. 2011 issue!</I.

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