I´m an ex creative director. I worked in advertising for many years and then had to leave the agency life because I was unable to combine it with parenting.

Now that I go to playdates I´m quite horrified of the lack of creativity that I find in most homes. I strongly believe that creativity thinking should be a compulsory subject in any school, specially nowadays. We know that academic results won´t translate into success and our kids will have to invent their careers, and yet we put them in front of the tv or give them toys that are all but inspiring or challenging.

I want to start a business to teach creativity thinking in schools. I also would like to teach directly to families ( I would visit them, talk about their values etc, play with the kids for a while to understand their personalities and then give them a bunch of tools and info they could use to improve their creativity skills).

What do you think about it? Any advice, ideas…? I´ve never started a business so I´m quite clueless of where to start.

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1 reply
  1. Penelope Trunk
    Penelope Trunk says:

    There’s no money in teaching people to be creative except if you want to teach corporate America. And selling anything to schools is very hard procedurally.

    I think you don’t need to solve other peoples’ creativity problems. I think you need to solve your own. You’re bored.

    I know the feeling. That’s why I’m answering your email with my kids sitting right next to me :)


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